so happy to have you here x
Get noticed. Stick in their head. Look every bit as brilliant as you actually are. That’s the plan.
YOU DIDN’T BUILD ALL THIS TO BLEND IN.
MARKETING. CONTENT. BUSINESS CHAT. OVERSHARING. PROBABLY A DOG. STRAIGHT TO YOUR INBOX.
Brand photography and content that gets you seen, remembered and gives you something worth posting without looking like everyone else online.
Photography, Reels + content with a marketing brain behind the camera.
Make your business hard to ignore.
Toni x
HIII, I'M TONI
Camera in hand. Marketing brain switched on.
I’m a brand photographer with a CIM Diploma in Digital Marketing and a background in SEO, marketing and business.
Which means when I’m behind the camera, I’m not just thinking about whether something looks good.
I’m thinking about your brand, your customers, what makes you different, what you’re selling and how you’re actually going to use your photos and reels afterwards.
Because great brand photography should do more than make you look great. It should help people notice you, remember you and understand what you’re all about.
And when the problem isn’t the photos, but the marketing itself? That’s where my marketing audits come in.
I LOVE getting inside a business, spotting what you’re too close to see and showing you what’s working, what isn’t and where you’re making life harder than it needs to be.
Photography and audits use the same part of my brain: spotting what other people miss.
Well, someone’s got to ask the awkward questions…
You scroll through your industry and suddenly everyone’s saying the same things, posting the same stuff and making the same promises.
So what’s making someone choose YOU?
Take your logo off your content for a second.
Would someone still know it was yours?
Would they recognise your voice? Your personality? The way you do things?
Or could it belong to pretty much anyone?
Because standing out isn’t about shouting louder or trying to be different for the sake of it.
It’s about giving people something to remember and a reason to choose you.
YOUR BUSINESS IS INSANE.
SO WHY DOES YOUR MARKETING KEEP MAKING YOU DOUBT IT?
Great photos get their attention.
A great hook gives them a reason to stay.
I’ve pulled together 10 scroll stopping hooks to make your next post a whole lot harder to ignore.
Use them. Tweak them. Make them sound like you.
10 HOOKS TO MAKE YOUR BUSINESS HARDER TO SCROLL PAST
OMG!!!
I KNOW WHAT IT’S LIKE TO RUN THE BUSINESS AND DO THE MARKETING.
For over a decade, I ran dog walking, grooming and training businesses.
And somewhere in amongst the dogs, the clients and the chaos, I became the person other business owners came to when their marketing wasn’t quite… marketing.
And I kept seeing the same thing.
Brilliant businesses hiding behind forgettable marketing.
They weren’t bad at what they did. Far from it.
They just couldn’t see what made them worth choosing anymore.
I could.
The gap in the market. The thing they should be shouting about but weren’t.
And somewhere along the way I realised...
THIS is my thing.
The stuff you’re too close to see. The personality, details and little things that make people remember you instead of the other ten businesses they’ve just scrolled past.
Sometimes I find it by getting right inside your marketing.
Sometimes I capture it through my camera.
Either way, my job is to make sure everyone else sees it too.
About time you saw it too ♡
PLOT TWIST: YOU ACTUALLY KNOW WHAT YOU’RE DOING.
Knowing what to say. Loving how your business looks. Having photos and content that actually feel like you.
Showing up without wondering if everyone else is doing it better.
Turns out, you never needed to be louder. You just needed someone who could see what makes your business worth choosing and help everyone else see it too.